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Analyzing the New Yahoo! RSS Report for Marketers

Sun, 20 May 2012 06:19:43 -0400

Copyright Rok HrastnikWe were waiting for something like this to happen for a longtime. Yahoo!, one of the key providers of mass-market RSSaggregators, finally took a step forward and published their RSSwhitepaper, covering their own findings with RSS, based on theirusage data.. YAHOO!'S KEY FINDINGSLet's first take a look at Yahoo! key findings and what theymean for marketers.a Awareness of RSS is quite low among Internet users. ofusers are aware of RSS, and have knowingly used RSS.Although RSS awareness is increasing, only few internet usersyet understand what RSS is and how to use it.For marketers, this means that simply placing an RSS button ontheir site it not nearly enough, with the report finallydemonstrating that marketers needs to use clear and persuasivecopy to get their visitors interested in RSS, explain RSS tothem and get them to subscribe to their feeds.In addition it also shows that marketers need to make sure theyare using "user-friendly...

Combining Technologies To Make The Most Of Your Advertising

Sat, 19 May 2012 05:45:29 -0400

p>Advertising has come a long way since people used to carvemessages into the bottoms of sandals, and it takes a little bitof research to make that progress do more for your smallbusiness. I say small business because I own and operate a small businessspecializing in helping small business make the most of theiradvertising budget by combining different forms of advertising.Print advertising will never disappear, as wonderful as theinternet and television are there is still no substitute forflipping through a newspaper or sitting in your favorite chairby the window checking out some of your favorite magazines. Theproblem with print advertising be it newspaper or magazine formost small business owners is the cost. Unless you commityourself to advertising in multiple issues you will not get thebest prices and for most of us that usually results inpurchasing a smaller ad than we had hoped for. One of thebiggest downfalls of newspapers is the lack of target marketingcapab...

The Cost of Money

Fri, 18 May 2012 05:39:27 -0400

The Cost of Money By William Cate Published January http:home.earthlink.netbeowulfinvestmentshttp:home.earthlink.netbeowulfinvestmentsglobalvillageinvestmentclubwelcomeIf you're spending money to raise money for a private business,you're betting on a long shot. The odds are against you. Thereare two reasons that investors prefer public companyspeculation. . If they see your business plan in trouble, theycan sell their stock and recover their risk capital. . The oddsthat your share price will outperform your balance sheet areoverwhelming. Consider the Amazon.com share price against itsaudit. As a public company, Amazon.com has been a winner formany investors. As a private business, would you have investedin it?When you are serious about raising risk capital, you are talkingabout taking your company public. It's the cost of going publicthat financial professionals consider as the Cost of Money.In April , it cost about . million to do an IPO ...

Music Business Success

Thu, 17 May 2012 05:38:47 -0400

Let's say you've got your attitude correct, the right skill sethoned, and the right philosophy. Great! You're on your way 'somewhere. If you don't have the right direction planned out,you'll simply wander aimlessly.You don't attempt even the smallest of construction jobs withouta plan, and yet many people work in a field they just happenedto 'fall in to' because someone suggested it, or a friend wasdoing it, or even worse'they didn't have anything else to do.Wandering through your career can be just as deadly as wanderingthrough a desert without a compass and canteen'in both places,you can die a slow death of thirst and exhaustion.You must know where you want to go in order to set a directionfor your life and career. You've probably heard the adage, 'Noone plans to fail, but they do fail to plan.' So determine whereit is that you want to go i.e., what you want to do and set acourse for it.I recommend doing something you love. Not something that you cantolerate or ach...

Why One Word Answers are Bad News at Job Interviews

Wed, 16 May 2012 05:51:17 -0400

It takes a lot of time and effort to get invited to a jobinterview. Don't blow your chances by being misunderstood by theinterviewer. Not many people are aware that giving one wordanswers to questions, substantially increases your chances ofconveying the wrong impression.Active Listening Skill Tips for InterviewsDuring a job interview, a potential employer asks, 'Can you takeon more than one project at a time?' If you respond, 'Yes,' youmay want to rethink that answer. According to Dynamic Listening:Interview Skills, a computer based training module fromMindleaders in Columbus, Ohio, you should avoid one-word orone-sentence answers.Be specific. And speak money-language. Here's a preferred answerto the question above, 'In general, depending upon the type andlength of projects, I believe in efficiently handling more thanone project at a time. This could save a company as much as.' Let's check out the definition of 'active listeningskills' and learn more to help with y...

5 Secrets To Getting Results In The Music Business

Tue, 15 May 2012 05:46:41 -0400

. Set out deliberately to make every day highly productive.Decide on one main purpose for each day. Determine that you'regoing to achieve that one object above everything else. If youaccomplish even one worthwhile thing each day, you'll beinspired to keep moving ahead! And a series of successful daysmakes a highly productive year!Achievement begins with a definite, written plan for each day'swork. Be strict with yourself on this one. It's vital to yourbest progress.After planning your day, start working right away with passionand excitement. Do your honest-to-goodness best. If some part ofyour work seems boring, put more heart and purpose into it, andyou'll be surprised at the satisfaction and motivation that'llpop up!. Make the most of your opportunities each day.Whatever you do, always expect success. Make the most of yourbest talents.There are opportunities all around you! Look for them. Grab themand hold on tight! Keep your eyes fixed upon one purpose, andremem...

Music Business Success

Mon, 14 May 2012 07:32:10 -0400

As you ponder your goal and determine the best course to achieveit, you will need some creative ways of thinking and facingchallenges that will arise. The most creative-thinkers out therewill encourage you to think outside your box and to considereven the wildest of ideas.One way to do this is to 'Wild Mind Brainstorm.' Wild-Mind isdone by having a piece of paper and writing down EVERY idea thatoccurs to you about the situation you're facing. Do NOT evaluateyour ideas'just write them down. Do NOT consider something ' toosilly' or 'too dumb' to write down'just write it down!Evaluate your ideas in a few days, but not when you're writingthem down. Consider these ideas much like a newborn baby. Youmust cradle that baby and hold it lovingly and help it grow to aresponsible adult. The same goes for your new ideas. You mightfind that one idea you would consider to be the 'silliest' turnsout to be your key for unlocking the door you're facing.Remember the guy who came up with t...

Video Bytes From The Web

Sun, 13 May 2012 06:05:35 -0400

Copyright Jim Edwards Handheld Video Apple Computers recently announced the addition of a small videoscreen to its new iPod, the perennial favorite portable MPmusic player.Apple's announcement comes as no surprise to many "expert"market watchers, but their stock did go up about within daysof the announcement.Though certainly not the first handheld video player on themarket, it carries the power of Apple's iTunes distributionchannel behind it.That means instead of getting a video player and then searchingfor content to play on it, users of the new video iPod caneasily download and play their favorite videos, TV shows andmore from the already hugely popular iTunes service.For information marketers and small business owners, this meansa whole new world just opened up for video content distribution.Home video enthusiasts will also benefit because of the easewith which you can now share high quality video with friends andfamily.The iPod plays not only Apple...

Advertising Your Home Business On A Budget

Sat, 12 May 2012 06:08:36 -0400

Copyright Stone EvansWhen you are starting out in a new home business and no oneknows who you are, one of the greatest challenges you will faceis how to drum up new business. If there were not people in your community or marketplace thatyou knew who needed your products or services, you probablywould not have started your business to begin with. But, onceyou have talked to those who you personally knew who needed yourwhat you offer, then your next task is to find others who willhelp keep your doors open. Many people know that they must turn to advertising at somepoint in the future, but they hope that day will be long downthe road. For some, this utopian concept will come to fruition.But for the rest of us in the real world, we must come up withcreative solutions for meeting our home business advertisingneeds while working within our budget. Most people have a misconception about having to spend lots ofmoney in order to advertise their home business. When you star...